Radio One Big Breakfast (Greg James)

Public Service Broadcasting (PSB) remit to entertain, educate and inform.

The term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

Radio 1 Breakfast Show with Greg James

5/12/18

Yesterdays Quiz, Wednesday fun and Ten minute Takeover

If in red Contemporary artist example

Unknown T- grime
Duke dumont - edm
Jonas Blue - DJ
Clean bandit- electronic
Little mix - pop
Biffy clyro - alternative rock
James Arthur - pop
Jax jones - house
Lewis capaldi- pop
George Ezra - blues
M-22 - dance 
The 1975 - indie pop
Jess glynne- pop
Friendly fires -indie rock
 Not3s (rapper)
 Loyle Carner (hip hop)
MK (american), Jonas Blue and Becky Hill (house)
Sam Fender (alternative rock)
 Mumford and sons (folk rock, alternative rock)
You me at six (rock band)
Ellie Goulding (electro pop, synth pop, etc)
The streets (alternative hip hop)
Disciples (house)
Friendly fires (indie rock)
Jess Glynne (pop, R&B, dance, soul)

Upcoming artists

Unknown T
Not3s
Sam Fender 

Important to support emerging artists as it gives a platform for artist to showcase their music and it shows support to these British upcoming artists.

Radio X plays a more mature types of genre of music to appeal to an older audience whereas the BBC remit is more orientated to a younger audience which is more diverse and enjoy different genres. 

Variety of A list, B list and C list music played throughout the week. A list being most popular , B list second and C list third. Wide range of genres. 

Discuss the BBC’s position as the World’s largest producer and its ability to create original high end media content, to what extent does the license fee impact on their production content.

The license fee impacts heavily on the production content. BBC radio 1 gets a budget of £34 million from licensing this can enable the BBC to bring in top, global artists and to improve the quality of their show. 

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Talking about celeb gossip Cardi/Offset
Links to other BBC shows (live lounge)
Backstage gossip/Banter
Joking with cast/producers
Fans interactions
Jokes and mimicking engages audiences
"Radio 1"
Newsbeat every half hour
Scottish -Weather Reporter
Celeb endorsement - Mark Buckingham Triathlete
Games and quizzes


Layout- every half hour newsbeat
           - Activity/Celebrity interview around half way of each news beat cycle e.g. 7:15
           - music in between
           - News and Sports content

British Artists within the first 4 songs of the programme.

How does the content suit the target demographic of 15-29 year olds? 

Topics include celebrity gossip, sports and pop culture. Use of Comedic relief, presenter being amusing. Audience interaction through social media. Music is more current and urbanised to appeal to the target audience.

What does the above content hope to achieve? 

Achieves the entertaining aspect of the BBC remit. 

What news features were aired, why are they relevant to a youth audience? 

Theresa May included. Sports scores and Im a celeb gossip. As well as celeb gossip with Cardi B and Offset. 

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Sports Bulletins

Gender: Male

Age: 15-29

Ethnicity: All ethnicities 

Region: All regions 

Male- Sports

Females- Gossip

Age (15-29)- Afrobeat

Ethnicity- Afrobeat & Indie

Region- Grime urbanised music 

Radio declining 1 audiences

Fewer people listen to the radio

More competitors e.g more young people listen to Capital

Discuss whether in your view R1 has made the right decision in selecting G. James considering other options e.g. a female /younger presenter?

In my opinion, R1 has made the right decision to bring in Greg James he's an experienced radio presenter with bags of history. He brings in a more light hearted feel about the radio show and more comedic relief. 

Highlight reasons for the decline in Radio 1’s audience

• Younger audience don't listen to radio as much 
• Can use different platforms such as Spotify, YouTube

Discuss  how Radio1 maintains its listeners, including through marketing, varieties of audiences nationally and globally.

Radio1 still maintained its listeners and audience by using social media to keep the younger audiences interacting with them and to speak on certain topics. As well it has used celebrity endorsement to offer an insight into the lives of their favourite celebrities through interviews. It also uses Youtube videos so audiences are able to watch the best bits of he radio show in clips instead of watching the whole radio show.