Monday, 20 May 2019

Media Theory - 20/5/19

Baudrillard
-Reality
-Heightened reality
-Simulacra

Identify examples in Online and Media examples from the News/TV including areas studied.
Discuss how Instagram and Facebook profiles represent the real celebrities give examples
Discuss whether student Instagram accounts are affected by Baudrillard (Reality, Hightened reality or Simulacra


apply to online media and tv
reality vs artificial
loss of reality but in a world of artificial realities
heightened reality - links to the reality but heightened version - small adaptations but links to reality
artificial copra - simulacra - copy of reality/so artificial that isn't linked to reality at all
audiences often prefer simulacra to real life
when audiences can't tell the difference between reality and simulacra it is known as hyper reality
simulacra to the narrative







Thursday, 9 May 2019

Radio Contexts

BBC was formed in 1922 and first broadcast in the same year
ECONOMIC


BBC radio 1 is a publicly funded institution compared to commercial radio
Radio 1 budget comes from license fee enables Radio 1 to chase a young niche audience 
Fact is that popular music programming is much cheaper than classical music programming means that Radio 1 can offer value for money 

use of digital platforms depends on the economic context of the rapidly decreasing cost of computing power and storage and the growth of the internet

Live music is more expensive than playing recorded music influences its status as a PSB element 

POLITICAL

Radio was the first domestic electronic medium and so was subject to political control
The notion of a free media is central to democracy and state media are associated with dictatorship 
OFCOM- to regulate radio without direct interface 

Radio 3 more for cultural conservatives- key in understanding political debates
Right politicians are against public institutions such as BBC and argue that there is no reason why license fee payers should pay for radio 1 (budget of £35 million)  

OFCOM taking over regulation of the BBC was the result of some political controversy
some right wing commentators are critical of the BBC's liberal bias 

CULTURAL

BBC radio one is a "popular culture" as opposed to radio 3 for example which is a "high culture"
Radio one plays pop music which to radio 3 audience could be seen as loud and repetitive
Radio three has more classical music which to a radio one audience could be seen as boring 
In terms of cultural expectation Radio One should be fast and upbeat in terms of the presenting whereas Radio three has moments of silence as it is a lot slower
Radio one has a friendly informal and inclusive mode of address that engages with everyday activities of its audience eg exams and first time house buyers.  

Popular music radio operates in a cultural context where pop music is seen as inferior to other art forms, due to its commercial success.
BBC faces a cultural context in which compulsory charges are starting to seem old fashioned 

Radio 1 breakfast show faces increasing competition from commercial radio and YouTube and Spotify.

radio 1 was only available on medium wave frequencies reflecting  the low cultural evaluation 

Reith made R1 to improve the culture of the nation 

popular music ,especially recorded music, is considered low status
explains the other requirements placed on Radio 1 to tr to achieve PSB status : innovative and challenging music, UK talent, live music and speech programming